Maria Jessica Lavarias, a wife, mother, government employee, and now a successful entrepreneur, is an inspiring example of resilience and digital transformation. Facing challenges head-on, Jessica leveraged technology to turn her family recipe into a thriving business, “El Bonitas Special.” Digital Marketing Fuels SuccessPrior to the pandemic, Jessica hustled as a “rakitera, ” taking on any work to support her family. When COVID-19 struck, her husband, Elmer, lost his job in one of the most famous restaurant chains in Pangasinan. … Continue reading “A STORY OF RESILIENCE AND TRANSFORMATION”