A STORY OF RESILIENCE AND TRANSFORMATION

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Maria Jessica Lavarias, a wife, mother, government employee, and now a successful entrepreneur, is an inspiring example of resilience and digital transformation. Facing challenges head-on, Jessica leveraged technology to turn her family recipe into a thriving business, “El Bonitas Special.” Digital Marketing Fuels SuccessPrior to the pandemic, Jessica hustled as a “rakitera, ” taking on any work to support her family. When COVID-19 struck, her husband, Elmer, lost his job in one of the most famous restaurant chains in Pangasinan. … Continue reading “A STORY OF RESILIENCE AND TRANSFORMATION”

FROM SALT TO SUCCESS

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Nanay Catherine A. Rugnao is a Balik-TSPI (returning client) on December 2020 from Vigan Branch. She has four children, two of which are already professionals. She was married to late Jershon Rugnao, whom she greatly owes the “Kap Salt-making factory” business, the only registered Food and Drug Administration (FDA)-certified salt factory in town. Nanay Catherine and her late husband lived in San Sebastian, San Vicente, Ilocos Sur, a place known for salt production because of its river “Kulintipayan”. Historically, salt … Continue reading “FROM SALT TO SUCCESS”

FROM BILLS TO BUSINESS

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“Walang hindi kakayanin para sa pamilya.” (There’s nothing I can’t do for my family.) This is what Shirley Aguinaldo answered when asked about her greatest motivation to keep going despite the challenges faced in juggling different online jobs and side hustles. The happiness of her family fills her up and gives her the strength to get by day by day. Shirley B. Aguinaldo is a 37-year-old entrepreneur and online seller across various digital platforms. She is also an active client … Continue reading “FROM BILLS TO BUSINESS”

PASSION TURNED INTO FORTUNE

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“Hindi lahat ng gusto mo ay agad na makukuha mo, lahat ng bagay ay dumadaan sa tamang proseso. (Not everything you want can be achieved right away; everything goes through the right process)”. During her teenage years while she was a student, she was already interested in business.  She started her Sari-sari store business using the P5,000 worth of loan from TSPI.  In December 2018, her friend appreciated so much the delicious taste of black steamed rice, spring rolls and … Continue reading “PASSION TURNED INTO FORTUNE”